At the 2016 IPCPR Convention & Trade Show, Serino Cigar Co.—a new company owned by the same group behind APS Distributors, LLC—will launch four new lines under the Serino Royale 20th Anniversary name.

All four blends are produced by Omar González Alemán’s La Corona Factory, best known for producing the HR Habano line for Hirochi Robaina.

Serino Royale Connecticut

The Connecticut line uses an Ecuadorian Connecticut wrapper. It’s offered in four sizes: Gordo (6 x 60), Toro (6 x 52), Torpedo (6 1/8 x 52) and Churchill (7 x 50).

All four blends use a Nicaraguan and binder and fillers including tobacco from Estelí and Jalapa.

Serino Royale Medio

The next strongest line is Medio, which uses an Ecuadorian habano clara wrapper. It will come in four sizes: Robusto Gordo (5 1/2 x 60), Belicoso (5 1/2 x 60), Petite Sublime (5 3/4 x 54) and Toro (6 x 52).

There are also four sizes of Habano Maduro and Habano Maduro XX. The Habano Maduro is wrapped an Ecuadorian habano oscuro wrapper and comes in the same four sizes as Medio: Robusto Gordo (5 1/2 x 60), Belicoso (5 1/2 x 60), Petite Sublime (5 3/4 x 54) and Toro (6 x 52).

Serino Royale Maduro XX

The strongest of the line is Maduro XX, using an Ecuadorian habano 2000 “oscuro maduro” wrapper over the aforementioned Nicaraguan binder and fillers.

It’s offered in Robusto (5 1/8 x 48), Belicoso (5 1/2 x 52), Toro (6 x 52) and Sublime (6 1/4 x 54).

All four blends are offered in boxes of 20 with suggested retail pricing between $11.50-12.95 per cigar.

The company told halfwheel it intends to ship the cigars during the 2016 IPCPR Convention & Trade Show which kicks off July 25 in Las Vegas.

It is a separate company, but headed by Tony Serino, who also is the owner of APS Distributors, best known for its Niño Vasquez and Vallejuelo lines of cigars.

Update — The original version of this story indicated that APS Distributors was the company behind the brand. APS Distributors is not the parent of the brand. Serino Cigar Co., which has the same owners as APS, is the parent of the Serino brand.

Davidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.