IPCPR 2016: Casa Turrent
There’s no doubt that Mexican San Andrés tobacco has grown in popularity over the past several years, and for those in the know about this varietal, the Turrent name should be a familiar one. The family has been growing tobacco and making cigars for five generations, launching Te-Amo in the mid-1960s and in recent years, making cigars in collaboration with Altadis U.S.A. Today, Alejandro Turrent oversees the operation and last year he completely overhauled the company’s cigar portfolio and launched Casa Turrent Serie 1901, a cigar that broke the mold of the company making Mexican puros by using Nicaraguan tobacco as well. In addition, the company also distributed the new line after taking that portion of the business in house.
This year, Turrent further honors his family’s history with two new lines while also teasing the idea of a brand from the not-too-distant future coming back into the company’s portfolio.
Casa Turrent Serie 1942
Building on last year’s Serie 1901, which honors the birth year of company president Alejandro Turrent’s grandfather, Serie 1942 honors the birth year of his father. It’s a combination of Mexican and Nicaraguan tobacco, offered in the same three sizes and prices as the original line.
- Wrapper: Mexican San Andrés Maduro
- Binder: Mexican Criollo
- Filler: Nicaraguan viso, Mexican criollo, Mexican San Andrés Negro
- Casa Turrent Serie 1942 Gran Robusto (5 3/4 x 52) — $9.50 (Box of 20, $190)
- Casa Turrent Serie 1942 Robusto (5 1/4 x 50) — $8.50 (Box of 20, $170)
- Casa Turrent Serie 1942 Torpedo (5 1/2 x 50) — $9 (Box of 20, $180)
- Casa Turrent Serie 1942 Gran Toro (6 x 62) — $12 (Box of 20, $240)
Launch Date: Currently shipping
Production: Regular production.
Casa Turrent Serie 1973
Continuing on the theme of birth years, the Serie 1973 honors the year of Turrent’s birth. It, too, is a blend of Mexican and Nicaraguan tobaccos offered in three sizes.
- Wrapper: Mexican San Andrés Criollo
- Binder: Mexican San Andrés Criollo
- Filler: Nicaragua, Mexican San Andrés Criollo
- Casa Turrent Serie 1973 Gran Robusto (5 3/4 x 52) — $9.50 (Box of 20, $190)
- Casa Turrent Serie 1973 Robusto (5 1/4 x 50) — $8.50 (Box of 20, $170)
- Casa Turrent Serie 1973 Torpedo (5 1/2 x 50) — $9 (Box of 20, $180)
- Casa Turrent Serie 1973 Gran Toro (6 x 62) — $12 (Box of 20, $240)
Launch Date: Currently shipping
Production: Regular production.
Revolution
You may remember the Te-Amo Revolution that was released in partnership with Altadis U.S.A. in 2012; Turrent is looking at bringing it back but at this point the details are being finalized. A number of prototype designs were on display to solicit feedback from retailers.
- Wrapper: To be determined
- Binder: To be determined
- Filler: To be determined
Launch Date: To be determined.
Production: To be determined.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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