IPCPR 2013: Illusione

Dion Giolito’s couches were back, and in high-demand. Illusione operates in a manner that is both simple and mysterious: make only good cigars while not talking; or at least that what it seems some times. If any of Giolito’s newest releases gain popularity like Rothchildes, it could be a signature year for Giolito.

The Booth
Turns out by the end of day three, the couches had cleared. What is that sitting next to Dion? It’s the company’s number one account in Djibouti. The booth is actually really nice, there just doesn’t seem to be any product. Also of note, the company’s use of iPads. We covered the details of the products here. Also, poker chips.

Cruzado Marelas
It’s 6 1/2 x 52 with gold foils similar to the Bolivar Gold Medals and a cap akin to the Conde 109. Dion Giolito has been raving about this cigar for over a week, which means something.

Epernay Le Voyage
It’s an actual Gran Corona, unlike The Edge A. Expect boxes of five cigars.

Singularé 2013
Due to limiting of how much accounts could buy, this oddly wasn’t sold out by the end of day three. Rose Croix arrives in November.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.