Illusione Epernay

A few months later than originally expected, the new Epernay packaging is heading to stores. Don’t worry, the blend remains the same.

Epernay, now featuring a swan.

In the latest edition of what are we celebrating today?, it’s the 10th anniversary of Illusione’s Epernay line. Epernay was released in 2009 as an…

Later this summer, Illusione will pay tribute to the 10th anniversary of its Epernay with a new cigar. The appropriately named Illusione Epernay 10th Anniversary,…

On our visit to FUMARE, Dion Giolito invited us into the Illusione warehouse in Reno, Nev., a plain-looking building in an office park. It’s somewhat…

In one of the more minor price increases of the last year, Illusione’s Epernay and ULTRA lines will see a small increase in price. Brand owner…

Dion Giolito’s couches were back, and in high-demand. Illusione operates in a manner that is both simple and mysterious: make only good cigars while not…

Dion Giolito will have more than just couches at the 2013 IPCPR trade show. The owner of Illusione, who moves the brand at a noted…

Editor’s Note: As will be the case with halfwheel, the post-IPCPR lag seems to have settled down and the industry seems to be getting back…

Dion Giolito is adding the tenth size to the Illusione Epernay line, L’Excellence—a Churchill that he claims is his favorite size in the line. As…

For the 2010 rendition of this concept, click here to see Brian Hewitt’s work. Before anyone starts, I started this long before Bill Berris posted…