Illusione will begin distributing cigars for other brands, the first one being the U.S. distribution of Cavalier Genève.

Effective today, Illusione will handle the distribution and fulfillment of Cavalier Genève in the U.S. and some of its international markets.

“We are honored to work with Illusione Cigars. It is a partnership in which we truly believe and we greatly look forward to share (sic) dynamics and expand reach for both of us partners,” said Sebastien Decoppet, founder of Cavalier Genève Cigars, in that press release.

Cavalier Genève was previously distributed by Cigar Art Brands until 2018, when Decoppet moved to the U.S. and started his own distribution company.

In international markets where the two companies use the same distributor, Illusione is likely to assist in the fulfillment, but none of Cavalier’s international distributors are changing.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.