Illusione Takes Over Cavalier Genève Distribution

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Illusione will begin distributing cigars for other brands, the first one being the U.S. distribution of Cavalier Genève.

Effective today, Illusione will handle the distribution and fulfillment of Cavalier Genève in the U.S. and some of its international markets.

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“We are honored to work with Illusione Cigars. It is a partnership in which we truly believe and we greatly look forward to share (sic) dynamics and expand reach for both of us partners,” said Sebastien Decoppet, founder of Cavalier Genève Cigars, in that press release.

Cavalier Genève was previously distributed by Cigar Art Brands until 2018, when Decoppet moved to the U.S. and started his own distribution company.

In international markets where the two companies use the same distributor, Illusione is likely to assist in the fulfillment, but none of Cavalier’s international distributors are changing.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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