Illusione Adding OneOff Black at PCA 2024, Updating Epernay Packaging

At this week’s 2024 PCA Convention & Trade Show, Illusione will unveil OneOff Black, which the company says will be the first in the new Illusione Limited Release Series and the third different blend for the company’s OneOff brand.

Blend-wise, the cigar uses a type of tobacco that hasn’t recently been grown in Nicaragua. Illusione has had these bales in aging for three years. It has not disclosed the rest of the blend, but like the other OneOff cigars, it is made by AGANORSA in Estelí, Nicaragua.

A press release calls the cigar “a truly astounding smoking experience, mild-medium bodied, extremely complex and extremely rare.”

The MSRP is set at $16.95 per cigar and production is limited to 1,000 boxes of 10 cigars. Illusione says the cigars should arrive at stores by late April.

OneOff was a brand founded in the early 2000s by Andrea Molinari, an entrepreneur who operated a La Casa del Habano store located in Milan, Italy. In 2017, Dion Giolito, Illusione’s founder, acquired the trademarks from Cuban Crafters. A year later, Illusione launched the updated OneOff blend in seven sizes along with OneOff +53, a sub-brand that is now offered in three sizes. In 2022, Illusione unveiled Allegria, which the company describes as a more affordable sister brand to OneOff; like OneOff, Molinari once owned the Allegria trademark.

At PCA 2024, Illusione will also show off new packaging for its Epernay line, which will now use a swan as part of its imagery. The blend remains the same and the line will continue to be produced by Raíces Cubanas in Honduras.