The comeback of the OneOff brand is near.

Illusione, which purchased the trademark to the brand last year, has announced the planned sizes and details. The brand will return before the IPCPR Convention & Trade Show, which takes place in July.

Initially, retailers will be restricted to purchasing a prepack: three boxes of each of the eight sizes. After that order, retailers will be able to order individual sizes.

The company says 500 prepacks of 24 boxes have been created, 120,000 total cigars.

Each of the eight sizes is the same as the original OneOff and all are sold in boxes of 10.

  • OneOff Canonazo (6 1/8 x 52)
  • OneOff Cartuchos (3 7/8 x 52)
  • OneOff Corona (5 1/2 x 42)
  • OneOff Corona Gorda (5 3/8 x 46)
  • OneOff Julieta (7 x 47)
  • OneOff Pyramides (6 1/8 x 52)
  • OneOff Robusto (4 7/8 x 50)
  • OneOff +53 Super Robusto (5 3/4 x 48)

Pricing is $11-17 per cigar with the exception of the +53, for which pricing has not been announced.

OneOff was launched in the early 2000s by Andrea Molinari. Giolito acquired the trademark from Cuban Crafters, which purchased it a few years ago. It will have its formal reintroduction at the 2018 IPCPR Convention & Trade Show.

Image via Illusione

Davidoff is the official sponsor of halfwheel's coverage of the 2018 IPCPR Convention & Trade Show.
Avatar photo

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.