Illusione Details OneOff Plans

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The comeback of the OneOff brand is near.

Illusione, which purchased the trademark to the brand last year, has announced the planned sizes and details. The brand will return before the IPCPR Convention & Trade Show, which takes place in July.

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Initially, retailers will be restricted to purchasing a prepack: three boxes of each of the eight sizes. After that order, retailers will be able to order individual sizes.

The company says 500 prepacks of 24 boxes have been created, 120,000 total cigars.

Each of the eight sizes is the same as the original OneOff and all are sold in boxes of 10.

  • OneOff Canonazo (6 1/8 x 52)
  • OneOff Cartuchos (3 7/8 x 52)
  • OneOff Corona (5 1/2 x 42)
  • OneOff Corona Gorda (5 3/8 x 46)
  • OneOff Julieta (7 x 47)
  • OneOff Pyramides (6 1/8 x 52)
  • OneOff Robusto (4 7/8 x 50)
  • OneOff +53 Super Robusto (5 3/4 x 48)

Pricing is $11-17 per cigar with the exception of the +53, for which pricing has not been announced.

OneOff was launched in the early 2000s by Andrea Molinari. Giolito acquired the trademark from Cuban Crafters, which purchased it a few years ago. It will have its formal reintroduction at the 2018 IPCPR Convention & Trade Show.

Image via Illusione

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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