Herrera Estelí Adds Miami-Made Edition, New Packaging Options
The Herrera Estelí brand from Drew Estate is getting a new addition, as today the company announced the Herrera Estelí Miami. It will be on display during the upcoming IPCPR Convention & Trade Show in Las Vegas, which opens on Monday.
The cigar is a tribute to Herrera’s roots at the El Titan de Bronze factory in Miami’s Little Havana neighborhood, an operation he ran since the late 1990s.
It’s a single vitola release, a 5 3/4 x 48 corona packed in 10-count boxes and priced at $13 per cigar, or $130 per box. The blend uses an Ecuadorian habano oscuro wrapper, Ecuadorian Sumatra binder, and Dominican and Nicaraguan fillers. What’s most unique about the cigar, however, is that it is being produced at El Titan de Bronze Factory on Calle Ocho in Miami’s Little Havana.
“The journey at Drew Estate has taken me to new countries, and almost every state in the union,” Herrera said in a press release. “After five years, it was time to come home and work on a project where it all began for me. Going back to my roots and in my home where I was brought up has been such a blessing.”
The Herrera Estelí brand was released in 2013, followed the following year by the Herrera Estelí Norteño.
In addition to the new Herrera Estelí Miami, the Herrera Estelí line will offer new packaging configurations, including a display tray and refill bundles in the core Herrera Estelí vitolas including the Herrera Esteli Toro, Piramide Fino, Lonsdale, Robusto, and Short Corona.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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