Hector Becerra has been promoted to national sales manager for SAG Imports, Inc., the Quesada family’s distribution company in the U.S. Most recently, Becerra has worked for the company as a sales manager in Arizona, Louisiana, New Mexico and Texas.

“The development and growth of the brand in his territory alongside with the relationship established with the company’s team has proven what we can do together,” said Enrique Tavarez, vp of sales for Quesada, in a press release. “We are very excited to expand this success to the rest of the United States. Teamwork is key, and I like how we work together.”

Before his time at Quesada, Becerra worked for AJ Fernandez as a regional sales manager.

“Hector has been a great asset since day one,” said Raquel Quesada, brand ambassador and private label manager for Quesada. “His passion for cigars and his dedication as a professional gave us the confidence for this step moving forward and I believe we are into great things together.”

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.