Habanos S.A. Updates José L. Piedra Packaging
Habanos S.A. has announced that it is updated the packaging for the value-priced José L. Piedra brand.
The Cuban cigar monopoly will be changing the number of cigars offered per box from 25 to 12 cigars. José L. Piedra is packaged in bundles which are then placed in cardboard boxes. The artwork on the bundle and box have been changed slightly with a more intricate logo. A version of that logo will eventually be used on the bands themselves.
José L. Piedra is also offered in five-packs that are sold in cardboard sleeves.
Habanos S.A. says the new packaging is being phased in as the existing inventory of old packaging runs out.
Currently, the José L. Piedra line is offered in four regular production vitolas:
- José L. Piedra Brevas — 5 1/4 inches (133mm) x 42
- José L. Piedra Cazadores — 6 inches (152mm) x 43
- José L. Piedra Conservas — 5 1/2 inches (140mm) x 44
- José L. Piedra Petit Cazadores — 4 1/8 inches (105mm) x 43
José L. Piedra uses short filler tobaccos, making it one of the most affordable cigars from Habanos S.A.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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