Habanos S.A. has announced that Leopoldo Cintra González is the company’s new commercial vice-president.

Leopoldo Cintra Gonzalez

The announcement comes less than a month before the annual Festival del Habano, which begins March 1, the company’s most important event. The role will see him oversee the distribution and marketing of Cuban cigars around the world.

Cintra González replaces Jorge Luis Fernández Maique, a longtime Habanos executive, who was dismissed last summer.

Prior to his new role, Cintra González served as the director of control and sales management for Habanos and was the commercial director for Habanos Nordic AB, the Swedish distributor for Habanos S.A.

This is the second new executive appointment for Habanos S.A. in recent months. In December, Borja Casanova Bustillo succeeded Antonio Pascual García as the company’s chief financial officer.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.