Habanos S.A. has announced that Leopoldo Cintra González is the company’s new commercial vice-president.

Leopoldo Cintra Gonzalez

The announcement comes less than a month before the annual Festival del Habano, which begins March 1, the company’s most important event. The role will see him oversee the distribution and marketing of Cuban cigars around the world.

Cintra González replaces Jorge Luis Fernández Maique, a longtime Habanos executive, who was dismissed last summer.

Prior to his new role, Cintra González served as the director of control and sales management for Habanos and was the commercial director for Habanos Nordic AB, the Swedish distributor for Habanos S.A.

This is the second new executive appointment for Habanos S.A. in recent months. In December, Borja Casanova Bustillo succeeded Antonio Pascual García as the company’s chief financial officer.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.