General Cigar Honors Macanudo’s Future with Heritage Nuevo at IPCPR 2019


While Macanudo has a long, rich heritage, General Cigar Co. is turning an eye to future of the brand with Macanudo Heritage Nuevo, one of its new releases at this year’s IPCPR Convention & Trade Show.


The cigar is being called “an intriguing new take on its classic Café blend,” using an Ecuadorian Connecticut shade wrapper from an independent grower in the Los Rios province in place of the Café’s Connecticut shade wrapper grown in the U.S. The change was made to give the cigar a creamy, medium-bodied smoke with richer aromas and flavors of toasted nuts, interspersed with nuances of sweetness and spice, the company said in a press release.

General Cigar said that Heritage Nuevo marks the premiere of a bold, multi-year project for the brand that will result in some of Macanduo’s best-selling blends being reimagined with unique tobaccos.

“Macanudo Heritage Nuevo gives us the opportunity to juxtapose the brand’s most enduring heritage blends with a modern reinterpretation that features the emerging tobaccos of today, said Steve Abbot, senior brand manager for Macanudo, via a press release. “We believe that Macanudo Heritage Nuevo will awaken a new dialogue among seasoned Macanudo smokers, while giving others a reason to awaken their passion for the perennially top-selling brand.”

Macanudo Heritage Nuevo is being offered in three sizes:

  • Macanudo Heritage Nuevo Robusto (5 x 50) – $12.99
  • Macanudo Heritage Nuevo Toro (6 x 52) – $13.99
  • Macanudo Heritage Nuevo Churchill (7 x 50) – $14.99

Both the boxes and bands feature a map motif to showcase the breadth of tobaccos that will be featured in the new series. The line will ship to retailers on Oct. 1.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2019 IPCPR Convention & Trade Show.
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