General Cigar Honors 170 Years of Partagas With Aniversario
General Cigar Co. celebrated the 150th anniversary of Partagás with a Cameroon-wrapped cigar; it then celebrated the 160th anniversary of Partagás with a Cameroon-wrapped cigar and it will now celebrate the 170th anniversary of the brand with a Cameroon-wrapped cigar.
The cigar is simply known as Partagas Aniversario. General says the wrapper is grown by the legendary Meerapfel family exclusively for the company in the Kadey region of Cameroon, which is in the eastern part of the country bordering the Central African Republic. It describes the soil as being rich enough that it does not require the use of fertilizer.
In addition, it uses a Connecticut havano binder, and fillers from the Dominican Republic and Nicaragua, including “Nicaraguan Guardian leaf,” another proprietary tobacco. It will be offered in three sizes: Robusto (5 x 50, $15.99), Salamone (7 1/4 x 54, $17.99) and Toro (6 x 54, $16.99). Each size will come in boxes of 10.
General says it took four years to develop and the cigars will begin shipping in October.
Update — Added image.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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