Fuerte y Libre Rebrands to Fortaleza y Libre
Fuerte y Libre Cigars will now be known as Fortaleza y Libre Cigars.
The company announced that the change was made following a trademark dispute with Arturo Fuente, which began in 2022 and reached a settlement in 2023. As part of the settlement agreement, Fuerte y Libre has changed its name.
“While unexpected, the transition to Fortaleza y Libre comes at an ideal time in our evolution,” said Greg Free, president of Fortaleza y Libre, in a press release. “We look forward to sharing our new image with consumers and retailers in 2024 and beyond.”
The company says that the transition between the names will take place over the next 12 months as the older boxes and bands will transition from Fuerte y Libre to Fortaleza y Libre.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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