Fratello Adds Brazilian Distribution

Fratello has announced a new distribution deal in Brazil.

The company says its products will be sold through Reality Cigars, a Brazilian distributor that lists brands such as Arturo Fuente, J.C. Newman, My Father and Oliva amongst others.

“I first met Omar when he came to Brazil. He told me his story and told me who was supporting him in production…and I believed his brand could be a success,” said Daniel Teixeira, marketing and sales director for Reality Cigars. “We conducted a trial in the Brazilian market and got awesome feedback, so we decided to make the product available in our current portfolio. Our expectation is to have a good market share and to make Fratello one of the most sold cigars in the country.”

Brazil will be the 12th country where Fratello products are sold.