Fratello Adding New Premium Fresh Pack at TPE 2024
At this month’s TPE 2024 trade show, Fratello will show off its latest Premium Fresh Pack, a five-count sampler that comes in a humidified bag.
As it has done before, this sampler will include a mixture of existing cigars and one new cigar, a 6 x 50 version of the Fratello Navetta. Inside each pack is one of the following:
- Fratello Arlequín Toro (6 x 50)
- Fratello Bianco Toro (6 x 50)
- Fratello Classico Toro (6 x 50)
- Fratello Navetta Toro (6 x 50)
- Fratello Sorella Toro (6 x 50)
The Navetta blend uses an Ecuadorian oscuro wrapper over a Dominican binder and Nicaraguan fillers. It debuted in 2017 and is made at Fábrica de Tabacos Joya de Nicaragua S.A.
“This marks our third iteration of our Fresh Packs,” said Omar de Frias, founder of Fratello, in a press release. “We aimed for a high-end feel combined with five of our premium lines. This offers a combined value of $57, but with an MSRP of $30. Our customers will enjoy incredible value.”
TPE 2024 takes place Jan. 31-Feb. 2 in Las Vegas. Fratello says the new Premium Fresh Pack will begin shipping on April 15, 2024.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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