Fratello Adding New Bundle Lines at TPE 2020

At this month’s TPE 2020 trade show, Fratello will show off a trio of new bundle brands.

The company isn’t disclosing the exact details of each blend, but there are three different wrapper options offered in both robusto (5 x 50) and toro (6 x 50).

• Fratello Blu (Maduro)
• Fratello Rosso (Habano)
• Fratello Verde (Connecticut)

Both sizes are priced at $3.25 per cigar and will be packaged in bundles of 15 cigars. The cigars are made at the La Aurora Cigar Factory in the Dominican Republic.

“This is an exciting time for us as we’re diving into a new segment of the market, one that we hope will grow our family and our footprint in the industry,” said Omar de Frias, founder of Fratello in a press release.

Tobacco Plus Expo 2020 takes place Jan. 29-31, 2020 in Las Vegas. Fratello says the new lines will begin shipping March 15, 2020.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.