Fratello Creates Texas Exclusive

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Cigar smokers in the Lone Star State will soon have their own Fratello to smoke, as today the company announced the upcoming release of the The Texan.

The beefy cigar measures 7 1/8 x 58 and uses an Ecuadorian-grown HVA wrapper, Sumatra binder and a mix of Dominican piloto cubano ligero, Dominican andullo tobacco, Estelí-grown ligero from Nicaragua and Pennsylvania-grown ligero as well.

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“We went full body and our largest cigar format to date,” said Omar de Frias in a press release, but it’s not just strength. “The balance of The Texan, with as much ligero as it has, is simply incredible,” he added.

It comes priced at $11 per cigar or $220 for a box of 20 cigars. Production is being handled by the La Aurora Cigar Factory in the Dominican Republic and will be limited to 500 boxes, a total run of 10,000 total cigars.

The cigar will be released exclusively to retailers in Texas beginning in November, and de Frias says he will be planning events throughout the state to support the launch. In addition, a portion of the proceeds from the sale of the cigar will be donated to the Texas Cigar Merchant Association.

While the announcement comes just days before the 2019 IPCPR Convention & Trade Show opens, the cigar is not slated to be on display at the show, the company said. Instead, it will be featuring a number of other new releases, including the Fratello Piccolo, a petit size in the company’s Classico line, along with  the Navetta Inverso Boxer, a line extension to the company’s space-themed line.

This is the latest in a growing series of state-exclusive cigars that Fratello has released, and joins the DMV which was launched in Nov. 2018 for retailers in the District of Columbia, Maryland, Virginia and Delaware. Each release is different and tailored to the intended state, according to the company.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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