FDA Clarifies Free Sample Provision, “Buy 2, Get 1 Free” Allowed

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During a webinar hosted by four officials from the Food & Drug Administration (FDA)’s Center for Tobacco Products (CTP), representatives from the agency clarified one of the largest questions consumers have regarding FDA’s upcoming regulation of premium cigars.

When the agency announced the regulations earlier this month, it included a provision banning free samples of tobacco products, including cigars. Many questioned whether this would change the common practice of retailers or manufacturers providing additional cigars for free as part of a purchase, such as buy five cigars, get one free, etc.

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Turns out, the agency believes that would be permitted.

Ele Ibarra-Pratt, division leader for CTP’s Division of Promotion, Advertising & Labeling, was asked, “Now what about promotions such as buy two, get one free?”

“They are not banned by the prohibition on samples,” she replied.

For more questions about FDA’s regulation of premium cigars, visit halfwheel.com/fda.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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