Favilli Announces Collaborative Project with Fabien Ziegler
Favilli has announced that it is teaming up with Fabien Ziegler, formerly of Drew Estate, on a new project that will incorporate cigars and more.
The company has not released much in the way of specifics at the moment, other than that it is calling the project “a specialty series of brands,” with the first project to be announced later this month ahead of its July release. It will consist of small production releases that are overseen by Indiana Ortez, Favilli’s director of operations. The company said that it will be announcing a release calendar so that consumers can anticipate future installments.
“This project is designed to awaken many people who may be stuck in a product rut and bring about a different approach to how many of us enjoy traditional cigars,” Ziegler said in a press release. “From the packaging to brand messaging to the product mix, this series is a totally unique for the industry and in a product space where I hope my expertise can lend the best consumer experience!”
Ziegler is best known for his time with Drew Estate, where he served as the director of consumer engagement, as well as in various sales and marketing roles, largely in support of the company’s popular ACID line. He would often host events around the world to promote Drew Estate’s brands. In total he spent 19 years with Drew Estate before leaving the company in October 2019.
“Announcing this collaboration is such a great moment for us, and a first in the many new avenues we are embarking on to reach our vision,” said Jared Michaeli Ingrisano, president and co-founder of Favilli, via a press release. “In my eyes Fabien has always been a titan in the industry, one who has such an impressive client focus, personal attention to detail and excellent work ethic. The match between us is really a perfect fit as this too is our focus at Favilli in our next 15-year quest of new and better direction.”
The collaboration will first debut in the U.S., with a Canadian release coming after that and select international markets seeing availability as early as September.
Update (June 3, 2022) — The original version of this post listed Jared Michaeli Ingrisano as the co-founder of “Ravioli,” he is the co-founder of Favilli.
Image courtesy of Favilli.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
Related Posts
-
October 21, 2019 -
April 19, 2022
