Drew Estate Will Exhibit at PCA 2024

The 2024 PCA Convention & Trade Show will include the return of Drew Estate.

In a press release, the company announced it would be exhibiting at the 2024 PCA Convention & Trade Show, the first time the company has exhibited at this trade show since 2019.

In early 2020, it and three other companies—Altadis U.S.A., Davidoff of Geneva USA and General Cigar Co.—announced they would not exhibit at PCA 2020 due to a litany of issues with the organization and the event. Ultimately, the 2020 trade show was canceled due to the coronavirus pandemic, but Drew Estate has not been an exhibitor at the Premium Cigar Association’s two most recent trade shows, nor will it have a booth at the 2023 show taking place next month.

Drew Estate outlined two different reasons for its return:

First, over past two years, Drew Estate and PCA leadership engaged in numerous mutually beneficial conversations that forged closer alignment in our positions regarding the most important, industry-wide matters that we all face.  This newfound alignment allows the premium cigar industry to better meet the significant challenges together and advocate for the best interests on behalf of consumers, retailers and manufacturers. Second, the change in dates which slots PCA 2024 to take place in late March rather than July is a valuable change which more strongly aligns with the natural cadence of our industry’s business cycle.

However, while the company does not have a booth at this year’s PCA Show, a small number of the company’s employees will be in Joya de Nicaragua’s booth. Drew Estate distributes Joya de Nicaragua in the U.S. While Drew Estate sales representatives will be in the Joya booth, they will only take orders for Joya de Nicaragua products while on the trade show floor.

In addition, the press release says Drew Estate will also exhibit at TPE 2024—a competing trade show that takes place in late January, also in Las Vegas—which the company has exhibited in both 2022 and this year. Unlike the PCA Convention & Trade Show, Drew Estate has continued to exhibit at TPE.