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Drew Estate Planning Shady Southpaw for 2016

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As a follow-up to the Undercrown ShadyXV released to the Detroit area in Nov. 2014, Drew Estate has announced plans for a second installment called the Shady Southpaw that is due in early 2016.

The cigar is still being blended by Willy Herrera, but the company said in a press release that it will be a big and bold smoke, blended to the palate of Paul Rosenberg, the cofounder of Shady Records. That label is home to Eminem, Slaughterhouse and Bad Meets Evil, among other acts.

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While the Shady XV was a tribute to Shady Records’ fifteenth anniversary, Shady Southpaw is being released to commemorate the release of the movie Southpaw, of which Rosenberg was the executive producer.

Jonathan Drew called Rosenberg “a trusted friend who delivers a robust conceptual flavor throughout all of his projects” via a press release.

For Rosenberg, the chance to work with Drew Estate was something he was excited about. “I’ve been an avid cigar smoker and enthusiast for years,” he said in a press release, adding that the Drew Estate team “are a great fit for me to be able to enter into the cigar world. They know how to bring well-crafted products to market with the right punch, the same thing that we try to do in the music business. The Shady Southpaw cigar will definitely be a contender.”

While details of the release have not yet been announced, Drew Estate promises that the Shady Southpaw will get a wider release than the Shady XV, which was limited to 500 soft packs of 10 cigars and limited to retailers in and around Detroit.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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