During an online event as part of the company’s Freestyle Live series, Drew Estate announced its newest line, Nica Rustica Adobe.

It’s a follow-up to the Nica Rustica El Brujito which debuted in 2013, making it the second line in the Nica Rustica series. It will use an Ecuadorian habano wrapper over a Brazilian binder and fillers from Nicaragua, giving it a blend that the company calls spicier than the original Nica Rustica.

Nica Rustica Adobe is being released in three sizes:

  • Nica Rustica Adobe Robusto (5 x 54) — $5.20 (Box of 25, $130)
  • Nica Rustica Adobe Toro (6 x 52) — $5.76 (Box of 25, $144)
  • Nica Rustica Adobe Gordo (6 x 60) — $6.48 (Box of 25, $162

“Adobe is a construction raw material that we use in Nicaragua to build houses,” said Pedro Gomez, Drew Estate’s factory spokesperson, during the broadcast. “Those houses build beautiful communities, those communities bring a lot of families together. And it doesn’t matter where you came from Jack because all those communities in my hometown of Estelí, they will embrace you as a family (member).”

The boxes feature original artwork by Richard “Dog” Diaz of Subculture Studios, which displays “the rugged, robust and rustic of Estelí,” according to a press release.

While the cigar was announced today, many consumers have already had a chance to smoke the cigar. Like it has done with a number of its newest releases, Drew Estate sold prerelease packs of unbanded cigars to coincide with tonight’s event.

The cigars will get a small rollout, starting at a DE25 pre-party that happened on Friday, May 13 as part of the Florida Barn Smoker. They will then be featured during a two-day event at The Humidour Cigar Shoppe in Maryland on May 18 and 19. The Nica Rustica Adobe will distributed to all retailers beginning in August.

Update (May 16, 2022) — Added additional information from a press release issued by the company. Images courtesy of Drew Estate.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.