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Drew Estate Announces 2018 Price Adjustments

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Drew Estate has announced pricing changes for 2018, effective July 12.

While the majority of those changes are resulting in some sort of increases, not every line is increasing. For example, ACID Red and Yellow are decreasing 25 cents per box of on the wholesale level, while ACID Blue is increasing across most SKUs.

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The changes range from the decrease to some cigars increasing over 10 percent in price.

“Last year we embarked on a three-year price adjustment phasing initiative that aims to better align types and sizes while also providing a clear path to simplify and streamline for ease of use,” wrote David Lazarus, the company’s wvp of sales, in a letter to retailers. “Despite significant increasing cost pressures, we will continue to seek the delicate balance between cost control vs. optimum price point alignment. We will do what is necessary to adjust pricing accordingly with our consumers and customers’ needs top of mind. We are grateful for the feedback provided to keep us grounded in this pursuit.”

In some cases, vitolas in a line are both increasing and decreasing in price. For example, the company’s MUWAT Kentucky Fire Cured line will see its Just a Friend (6 x 52) will increase in price, whereas the Fat Molly will decrease in price.

All of the Liga Privada lines will remain at their current pricing.

While most companies typically enact new pricing in the early parts of the year, Drew Estate traditionally adjusts pricing in the summer, shortly before the annual IPCPR Convention & Trade Show, which begins this year on July 13.

CompanyPrice Increase
A.J. FernandezPrice Increase
Alec BradleyNot Announced
AltadisPrice Increase
Arturo FuentePrice Increase
AshtonNot Announced
DavidoffNo Increase
Drew EstatePrice Increase
GeneralPrice Increase
GurkhaPrice Increase
J.C. NewmanNot Announced
La PalinaNot Announced
LFDNot Announced
Miami Cigar & Co.No Increase
My FatherNot Announced
Nat ShermanNo Increase
OlivaPrice Increase
PadrónPrice Increase
PerdomoPrice Increase
QuesadaNo Increase
Rocky PatelNot Announced
TatuajeNo Increase
VenturaNot Announced
Last Updated: June 18, 2018
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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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