On Monday, Davidoff unveiled a new website that is an integral part of their new “Time Beautifully Filled” campaign. The new website brings a significant update to the company’s online presence and uses imagery of golf and relaxing in comfortable chairs on the beach to convey their message of filling time beautifully.

Early Tuesday morning, the company sent out the following release to members of the media which explains the new messaging:

The new “Time Beautifully Filled” campaign for the Davidoff brand across the globe is marked with an innovative visual identity, advertising, merchandising, and digital platform.

Time lies at the very heart of our philosophy. On one hand, it can be fleeting, passing all too quickly. And yet, on the other hand, it is an exquisite moment of indulgence. A luxurious occasion, just waiting to be filled beautifully.

Zino Davidoff understood this. He believed in the importance of time. The time it takes to create an exceptional cigar. And, equally importantly, the time it takes to enjoy that cigar. Time is, after all, the one thing everyone at Davidoff – then and now – has dedicated to cultivating, drying, curing, blending and tasting the very best tobacco in the single-minded pursuit of creating only the very best cigars.

You are most welcome to join us on our exciting journey. We invite you to discover our new website www.davidoff.com. You are also welcome to visit us at our Davidoff Flagship Stores and retailers.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.