Ferio Tego will be distributed by Davidoff of Geneva USA.
That means brands like Timeless, Metropolitan and the other former blends of Nat Sherman International will be distributed by Davidoff of Geneva USA. Ferio Tego was formed last year by Michael Herklots and Brendon Scott—two former Nat Sherman executives—and purchased the rights to the Nat Sherman International cigar, pipe and accessory products from Altria, which shut down the division.
It plans to sell the former Nat Sherman brands in their same blends and packaging, albeit without any Nat Sherman branding. In addition, it plans on relaunching the Nat Sherman accessory brands under the Ancora name.
“We are excited to begin this journey with Michael and Brendon, along with our trusted business partners in building the Ferio Tego brand in the United States,” said Dylan Austin, president of Davidoff of Geneva Americas, in a press release. “Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future. Michael’s history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit.”
Herklots was the general manager of the Davidoff stores in New York City prior to joining Nat Sherman in 2011.
In a phone call to halfwheel, he said that he hoped to have the company’s first product, a new blend called Ferio Tego, on shelves in late spring or early summer.
“We are excited about the future of Ferio Tego and our partnership with Davidoff of Geneva, USA,” said Scott. “We are working hard with the Davidoff team and our other manufacturing partners to continue the heritage of quality and consistency of our brands and bring them back into the humidors of retailers and consumers as soon as possible.”
Davidoff of Geneva USA is no stranger to distributing other products, though Ferio Tego will be the only non-Davidoff brand distributed by the company right now. In the past, it has distributed Agio, Room101, S.T.Dupont, and others.