Davidoff will be opening up a flagship retail store in South Florida.
A Davidoff of Geneva — since 1911 store will open shortly at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. The new store will feature a retail humidor, lounge, private lockers and bar.
It’s part of a $1.5 billion renovation at the property, which includes 17 new retail stores and a new hotel structure that is shaped like a guitar.
The Seminole Hard Rock is located in Hollywood off I-95, roughly equal distance from Miami and Boca Raton. The property has hosted cigar events, most notably the 2019 Big Smoke Florida.
This will be the ninth flagship store in the U.S. joining the existing stores in: Atlanta, Brooklyn, Houston, Las Vegas, three locations in Manhattan and Tampa. While each store uses the Davidoff name and has a similar design language, the company does not own the Brooklyn, Las Vegas and Tampa locations.
A representative for Davidoff said a formal announcement would come shortly. An Instagram account for the store indicates it will open this month.