Davidoff Discontinuing Maduro, Trimming Others

Even after discontinuing 10 cigars as part of cuts to its Puro d’Oro and Aniversario lines, Davidoff is not done with its discontinuations.

The Davidoff Maduro, a three-size line, will also be departing. While the cuts aren’t formally expected to be later in the year, multiple retailers told halfwheel that they have experienced issues with supply on the Maduro line.

While a representative from Davidoff of Geneva USA has previously declined to comment on the discontinuation of Davidoff Maduro, a report from Stogie Guys quoted Orianne Labrick, a Swiss-based Davidoff brand manager, who confirmed the news.

That report also indicated the Davidoff Classic No. 1, No. 3; Grand Cru No. 1, No. 4; and the Millennium Blend Lancero and Lonsdale are also being discontinued.

Also on the chopping block are No. 1 and No. 3 from the Davidoff Classic Series; Grand Cru No. 1 and No. 4; the No. 1 and No. 2 Aniversarios; and the Lonsdale and Lancero Millenium Blend vitolas.

A representative from Davidoff of Geneva USA declined to comment on the latest rounds of cuts.

Davidoff is expected to introduced a variety of new lines later this year. Due to the company’s shop-in-shop humidor installations, Davidoff has placed an artificial restriction on the size of its portfolio. The company has a limited amount of space within the displays, which are prominently featured in many Davidoff appointed merchants, therefore, in order to introduce new cigars, Davidoff must make room by removing others.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.