La Palina Illumination Lancero
La Palina is undergoing a transformation.
The brand has new leadership in the form of Clay Roberts and Sam Phillips—both previously served in marketing roles at Alec Bradley and Rocky Patel—and that’s led to a host of new products and new looks. It’s admittedly somewhat challenging to figure out how much was part of the planned transformation and how much is thanks to FDA, but it’s safe to say that even without the Aug. 8 deadline for new products set by the U.S. Food & Drug Administration (FDA), there would be new product.
