Cavalier Genève Rebrands Black Series

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Cavalier Genève has announced that its Black Series is being rebranded.

The company has added foot bands and a sticker on the box which indicates that it is an American exclusive.

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“The reason for the rebranding is that those cigars have always been an exclusive for the USA, but have never been presented this way,” said Sebastien Decoppet, the company’s founder, in a press release. “It is now important for Cavalier in its development to set it apart from the other releases in the USA and make it more convenient for retailers and consumers to know what the line stands for.”

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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