Caldwell & Booth Rename “The Truth” to “The T,” Ship Cigar This Week

At the 2017 IPCPR Convention & Trade Show, Robert Caldwell, Matt Booth & Abdel Fernández showed off a new project called The Truth.

The name was short-lived due to a trademark issue and the pair went back to the drawing board on the name. Now, it will be called The T.

The T is a Nicaraguan puro made by A.J. Fernández offered in five box-pressed sizes.

• The Truth Short Churchill (5 1/2 x 48) — $12 (Boxes of 10, $120)
• The Truth Robusto (5 x 52) — $11 (Boxes of 20, $220)
• The Truth Toro Grande (6 1/2 x 56) — $12 (Boxes of 20, $240)
• The Truth Toro (6 x 52) — $11.50 (Boxes of 20, $230)
• The Truth (6 1/2 x 44) — $12 (Boxes of 20, $240)

“(It’s) Short for Tantric Undulation and Ten Thousand Papercuts, among other things important to Matt Booth,” said Caldwell in a text to halfwheel.

He added the cigars will begin shipping at the end of this week.

Tatuaje Cigars, Inc. has a trademark for “La Verite,” which is French for the truth.

Booth and Caldwell’s other project, Hit & Run, began shipping in August.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.