Last September, J.C. Newman Cigar Co. previewed a new line of Brick House in Germany and indicated it was likely that it could become a TAA release in the future.
The Brick House Ciento Por Ciento, which translates to 100 percent, is a Nicaraguan puro with a Jalapa wrapper. It will now be offered stateside as an exclusive offering for retail members of the Tobacconists’ Association of America (TAA). The Ciento Por Ciento TAA 2019 is a 6 1/4 x 54 vitola, different than the vitola that was offered in Germany.
Production is limited to 500 boxes of 25 cigars, priced at $7.40 per cigar. J.C. Newman expects the cigars to begin shipping in May.
The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
It is set to take place March 17-21 at Casa de Campo in La Romana, Dominican Republic.