Bellatto/Caldwell/Sears Add Holy Braille to February Releases

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A week after announcing three releases for the series formerly known as Impromptu, Bellatto/Caldwell/Sears decided to do another impromptu, literally.

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Holy Braille.

A post shared by Caldwell Cigar Co. (@caldwellcigars) on

Robert Caldwell posted a picture of a bundle of Holy Braille, a three-pack that contained the following text:

5×50
999 cigars
Tobacco/Tobacco/Habano Ecuador

Rich Bold Smooth Sweet

And baby, it’s amazing I’m in this maze with you. I just can’t crack your code. One day you screaming you love me loud. The next day you’re so cold. One day you’re here, one day you’re there, one day you care. You’re so unfair, sipping from your cup ’til it runneth over, Holy Braille.

-Robert Caldwell-

The latter part is a reference to Holy Grail, the Jay Z song featuring Justin Timberlake. The verse is actually Timberlake’s with caldwell changing the last part from “holy grail” to “Holy Braille.”

Holy Braille is the fourth of the February releases from the trio joining Buck 15, Silent Shout and Supreme Creme 2015. The series used to be known as Impromptu, but it’s no longer though the theme of the series remains the same: take cigars that have already been rolled for other projects but left to age for one reason or another and release them onto market.

Some of the select retailers who received the cigars listed them at $45 per pack.

This is the second project that seems to draw inspiration from the song, late last year Viva Republica filed for a trademark on HOLLYGRAIL, a play on owner Jason Holly’s name.

Update (Feb. 23, 2015) — Spelling error in title fixed.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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