ATL Cigar Co. Rebranding Libertad to Fye

ATL Cigar Co. is changing the name of its Libertad line to Fye, a change being made to distinguish it from Villiger’s La Libertad line, as well as to give the cigar a name that is closely associated with Atlanta.

“When an Atlantan thinks something is phenomenal, we say it’s fye,” said Leroy Lamar, president of ATL Cigar Co., in a press release. “And we think that represents this AGANORSA-produced cigar appropriately. In addition, two children of our company’s founding families suggested the name separately; we loved that we could make our kids a part of the company in this way.”

The blend remains the same, a Nicaraguan puro highlighted by a corojo wrapper from the country’s Jalapa region, and it is still being produced at AGANORSA Leaf’s Agricola Ganadera Norteña S.A. factory in Estelí, the factory formerly known as TABSA. The company calls the Fye’s blend as “a medium-bodied smoke that will help any ATLien to ‘shake that load off.'”

The ATL Cigar Co. Fye is offered in two sizes, a 5 x 50 robusto and a 6 1/2 x 54 toro. Both cigars will now wear a secondary band that includes an image of flames instead of a word mark like the company’s other lines.

The rebranded cigars are in stock and ready to ship, according to Peter Gross, co-founder and head of product for ATL Cigar Co.

Image via ATL Cigar Co.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.