ATL Cigar Co.—an Atlanta-based cigar company—has announced the company’s fourth release.

Next month, it will release the ATL Magic, a 6 x 54 toro that uses a Mexican San Andrés wrapper over fillers from the Estelí, Jalapa and Pueblo Nuevo regions of Nicaragua.

It has an MSRP of $9.75 per cigar and will be offered in both bundles of 10 and boxes of 20 when it goes on sale in mid-October.

“Working with Luciano Meirelles has been a distinct pleasure for me and our team,” said Leroy Lamar, president of ATL Cigar Co., in a press release. “Our shared values – from proper fermentation of the leaf to financial and social support of the farmers and production team – give us great hope for the future of our partnership with Luciano and the Ace Prime – Tabacalera Pichardo family.”

ATL Cigar Co. launched last year. The company says that it sells to more than 50 stores, most of which are located in the Atlanta area.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.