ATL Cigar Co. Adding New Vitolas to Good Trouble, ATL Black and ATL Magic Lines at PCA 2023

ATL Cigar Co. has announced that it will be adding a new vitola to three of its lines, with the cigars to debut at the upcoming PCA Convention & Trade Show.

The Good Trouble line, which is named in honor of John Lewis, who served 17 terms in the U.S. House of Representatives and is well-known for his civil rights work, will be adding a 5 1/4 x 44 corona vitola that is priced at $9.50 per cigar and offered in 20-count boxes. It joins a 5 x 50 robusto and a 6 1/2 x 56 Gran Toro as the third size in the line, which has gotten a bit of a reworking of its blend.

The line’s wrapper is now an Ecuadorian habano 2000 leaf, different from the previous Ecuadorian habano leaf. The binder is now an Ecuadorian Connecticut sungrown leaf, a change from dual binders that came from Indonesia and Nicaragua’s Ometepe island. Finally, the filler now contains Nicaraguan tobacco from Estelí, Jalapa and Pueblo Nuevo, whereas the previous version used tobacco from Condega, Jalapa and Estelí.

The version with the updated blend will have slightly updated bands, with the artwork slightly smaller than the previous version, while the top of the boxes will bear the Good Trouble name; it had previously been on the right side of the front of the box. The new version is scheduled to begin shipping immediately following the trade show.

The ATL Black line, which uses a Mexican San Andrés wrapper, a binder from Nicaragua’s Massatepe region, and fillers from Nicaragua’s Estelí, Jalapa and Pueblo Nuevo regions, is adding a 6 3/4 x 50 toro extra vitola that it has dubbed Elegànce. It is priced at $13.10 per cigar and offered in 20-count boxes, and joins the 6 x 52 torpedo and 6 1/2 x 56 gran toro in the line.

Rounding out the new releases is a 6 1/2 x 50 double robusto that is being added to the ATL Magic line, which uses a Mexican San Andrés wrapper, a Nicaraguan binder grown in Pueblo Nuevo, and Nicaraguan fillers from Pueblo Nuevo, Estelí and Jalapa.

The new sizes for ATL Magic and ATL Black are slated to begin shipping in mid-August.

“We are thrilled to expand our portfolio with these exciting additions,” said Leroy Lamar, co-founder of ATL Cigar Co. and partner of Luciano Cigars, via a press release. “The Good Trouble Corona continues to pay tribute to the extraordinary legacy of John Lewis, while the Elegànce and Double Robusto vitolas enhance the smoking experience for our customers. These new sizes offer our friends opportunities to explore the depth and character of our cigars, and our city, in fresh new ways. They also highlight our partnership with Luciano; with cigars that are deep and multifaceted, like any other within the Luciano Cigars family of brands.”

ATL Cigar Co. is distributed by Luciano Cigars in the U.S. and will be part of the Luciano Cigars booth at the 2023 PCA Convention & Trade Show.

“The ATL brands continues to flourish, driven by our shared commitment to community and purpose,” said Luciano Meirelles, co-Founder and ceo of Luciano Cigars, via a press release. “The Wise Blood, in particular, is a testament to the affinity between our team, offering cigar lovers an opportunity to explore profound questions while indulging in the nuanced pleasure of a fine cigar.”

Additionally, the company announced that it has implemented a 6 percent price increase on its ATL Magic line, while the Good Trouble line is getting a 10 percent price increase. The rest of the company’s portfolio retains its current pricing.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.