At this year’s PCA Convention & Trade Show, Arturo Fuente will actually sell the Don Carlos Eye of the Bull.

Eye of the Bull is a 3 1/2 x 55 version of the Don Carlos blend, which uses a Cameroon wrapper over a Dominican binder and filler. It gets its name from a small piece of tobacco placed in the center of the cap, which is made to mimic a bull’s eye.

The cigar—which has been a personal project for Ciro A. Cascella, executive president of Arturo Fuente International, for at least four years—was on display at last year’s PCA Convention & Trade Show. At that time, Fuente was not selling the cigar and didn’t want the media to report about Eye of the Bull. Now, the company has announced that it will be available for sale only to retailers that place orders during the 2023 PCA Convention & Trade Show, which takes place July 8-11 in Las Vegas.

The MSRP is set at $12.80, and it will come in boxes of 20, with two trays holding 10 cigars each. A ship date has not been announced.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.