Altadis U.S.A. Teases Trinidad Espiritu

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Altadis U.S.A. is planning to reestablish the Trinidad brand in the U.S. later this year with a new cigar called Espiritu.

Eddy Guerra, senior brand manager for Altadis U.S.A., posted the above photograph on Instagram. He declined to provide further details to halfwheel at this time.

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This year marks the 50th anniversary of Trinidad which Habanos S.A. is celebrating with five new releases. Trinidad is one of the few existing Cuban brands that was created after the Cuban revolution.

Altadis U.S.A., which owns the trademark for Trinidad in the U.S., is owned by Imperial Brands, plc, a British company that also owns 50 percent of Habanos S.A.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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