Altadis U.S.A. Announces H. Upmann Nicaragua by AJ Fernandez Papi
The latest vitola to join the H. Upmann Nicaragua by A.J. Fernandez brand will be a small one, a 4 x 38 hand rolled size called the Papi.
The name comes from a term of endearment that Fernandez frequently uses for those close to him, according to a press release. Literally, the word means daddy, though carries a somewhat broader meaning in everyday use. Former Boston Red Sox slugger David Ortíz brought global awareness to the word via his nickname, Big Papí.
The H. Upmann Nicaragua was launched in 2017, and like the rest of the sizes, this new vitola uses an Ecuadorian Sumatra wrapper, Nicaraguan corojo 99 binder and a filler of Nicaraguan criollo 98 and Dominican piloto cubano tobaccos. The line is made at Tabacalera AJ Fernandez Cigars de Nicaragua S.A. in Estelí, and includes four other sizes, a Belicoso (6 1/8 x 52), Churchill (7 x 54), Robusto (5 x 52) and Toro (6 x 54).
“We felt strongly that A.J. Fernandez could create a small 38 X 4 sized vitola, that would fill that need for those adult consumers looking for a premium short smoke,” said Candela Diaz, brand manager for H. Upmann, via a press release. “The H. Upmann Nicaraguan Papi is a masterpiece blend, which will be housed in an attractive and convenient, easy to carry decorative tin.”
Each tin of six cigars has an MSRP of $23.10 and is expected to be on store shelves by the end of June, ahead of the upcoming IPCPR Convention & Trade Show.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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