Alec Bradley’s latest release is much like the company’s early days: mild and affordable.

The company will begin shipping the Alec Bradley Medalist next month. It’s a four size line using a Honduran shade grown wrapper and fillers from Honduras and Nicaragua.

  • Alec Bradley Medalist Robusto (5 x 52) — $6 (Boxes of 10, $60)
  • Alec Bradley Medalist  Toro (6 x 54) — $6.50 (Boxes of 10, $65)
  • Alec Bradley Medalist Churchill (7 x 50) — $7 (Boxes of 10, $70)
  • Alec Bradley Medalist  Gordo (6 x 60) — $7 (Boxes of 10, $70)

“With Medalist we are looking to remind people of our company’s past,” said Alan Rubin, Alec Bradley’s founder, in a press release. “We are also asking milder cigar smokers who have shied away from us to give us a chance. Medalist is smooth and complex with a light natural sweetness. Medalist hits a presentation, flavor and price point that is attractive to many smokers that we haven’t spoken to in a while.”

Medalist is being produced at Tabacos de Oriente in Honduras.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.