Alec Bradley Shows Off New Look MAXX
As part of the company’s new website, Alec Bradley has new images of the company’s redesigned MAXX brand. Earlier this year, the company announced that it would be updating the look of the line, which was introduced in 2005.
The new look features a much larger vertically-oriented band reading “MAXX.” The company’s website lists five size for the line: Culture (6 x 54), Fix (5 x 58), Freak (6 3/8 x 60), Nano (4 x 46) and Super Freak (8 1/2 x 60).
MAXX is made by Plasencia in Honduras. It uses a Nicaraguan wrapper, Costa Rican binder and Colombia, Honduran, Mexican and Nicaraguan filler.
It’s likely that MAXX will make its debut at the 2015 IPCPR Convention & Trade Show, which opens tomorrow in New Orleans, La.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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