On Monday, Alan Rubin, founder of Alec Bradley Cigar Co., announced that he has promoted Michael Serota to the position of vice president of sales. It is a promotion that is effective immediately.
“Michael is an integral part of the Alec Bradley family,” said Rubin via a press release. “He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with Alec Bradley.”
Serota joined the company in May 2011 and has held roles in a number of different departments, including operations, sales support and, most recently, key account management. In his new role, he will be managing the national sales team, as well as continuing relationships with key accounts.
“I would like to thank Alan and executive vice president Ralph Montero for believing in me and offering me the position” Serota said in a statement. “It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at Alec Bradley wears multiple hats.”
Serota succeeds George Sosa, who resigned from the position in May.
Image courtesy of Alec Bradley.