Alec Bradley Cigar Co. Names Michael Serota VP of Sales


On Monday, Alan Rubin, founder of Alec Bradley Cigar Co., announced that he has promoted Michael Serota to the position of vice president of sales. It is a promotion that is effective immediately.

“Michael is an integral part of the Alec Bradley family,” said Rubin via a press release. “He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with Alec Bradley.”


Serota joined the company in May 2011 and has held roles in a number of different departments, including operations, sales support and, most recently, key account management. In his new role, he will be managing the national sales team, as well as continuing relationships with key accounts.

“I would like to thank Alan and executive vice president Ralph Montero for believing in me and offering me the position” Serota said in a statement. “It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at Alec Bradley wears multiple hats.”

Serota succeeds George Sosa, who resigned from the position in May.

Image courtesy of Alec Bradley.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.

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