Alec and Bradley Rubin have announced their third full production line, dubbed Kintsugi, but they have delayed it from its originally scheduled release of between mid-May and early June to an unspecified date in the fall, a delay the company blames on the COVID-19 pandemic.

The line uses a Honduran habano wrapper from the Trojes region, with Nicaraguan and Honduran leaves used for both the dual binder and the fillers. It is described as a medium-bodied blend, with production handled by the Raices Cubanas factory in Danlí, Honduras.

Kintsugi will be offered in four sizes, three of which have were announced in March, with the corona gorda announced in early July:

  • Alec & Bradley Kintsugi Corona Gorda (5 5/8 x 46) — $7.25 (Box of 24, $174)
  • Alec & Bradley Kintsugi Robusto (5 x 50) — $7.95 (Box of 24, $190.80)
  • Alec & Bradley Kintsugi Toro (6 x 52) — $8.80 (Box of 24, $211.20)
  • Alec & Bradley Kintsugi Gordo (6 x 60) — $9.85 (Box of 24, $236.40)

The line gets its name from the Japanese art form of repairing broken pottery, which dates back to the 15th century and, as one legend has it, a shogun who dropped his favorite vase, shattering it to pieces. He ordered artisans to reconstruct it with a gold or silver lacquer, which in turn made the piece even more beautiful.

The name is a nod to how the brothers view the state of the premium cigar industry.

“Unfortunately, the cigar industry seems to be a bit fractured right now,” said Bradley Rubin via a press release. “We are all fighting to reduce or eliminate regulation, but there is little consensus on how to achieve this. We can all learn from the Kintsugi story. We are all better together. The passion behind premium cigars is the gold lacquer that binds.”

“We are honoring Kintsugi through our artform, cigar making,” added Alec Rubin. “Bradley and I hope that if we spread the story and spirit through our cigars- colleagues and enthusiasts may one day embrace the tradition and come together for a common cause.”

Alec & Bradley Kintsugi is distributed by Alec Bradley Cigar Co. It joins Blind Faith and Gatekeeper in the company’s portfolio of regular production cigars.

Update (July 6, 2020) — Alec Bradley announced a number of updates to the project today via Cigar Aficionado, including additional blend details, a delayed shipping date, the fourth vitola, pricing, and an update to the box counts. While a representative of the company was able to confirm the accuracy of the article, a request for comment and images was declined due to an exclusively agreement.

This story was originally published on March 12.

Update (July 8) — Alec Bradley issued confirmed details and images about Kintsugi today, which have been added to the story.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.