Albert Cisneros, the national sales manager for Rojas Cigars, has announced that he will depart the company at the end of the year and open his own independent cigar brokerage, Smoking Swan Brand Management.

Cisneros joined Rojas Cigars on March 1, 2022, after spending time in both retail and as a cigar broker. He was a part owner of Dallas Cigars, a retailer in Dallas, Texas, for 10 years, and also worked with The Poehler Group for six years as a cigar broker.

Smoking Swan Brand Management will focus on Texas, Oklahoma, Arkansas and Louisiana to start, with Cisneros telling halfwheel that Rojas Cigars will be the company’s first client. He is currently looking to represent additional companies in that territory.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.