Aladino Sumatra Heads to Stores

Yesterday, JRE Tobacco Co. began shipping its newest blend: the Aladino Sumatra.

The blend’s roots go back seven years. In 2016, Julio and Justo Eiroa began planting Sumatra-seed tobacco at the Eiroa family’s sprawling farm outside Danlí, Honduras. That tobacco is used as the wrapper, covering a blend that the company describes as “tobacco varieties of undisclosed origin from (the) JRE Tobacco Farm” in Honduras.

The Aladino Sumatra is debuting in a single 6 x 52 toro size; it has an MSRP of $16 per cigar and it comes in boxes of 20.

Speaking of those boxes, fans of JRE Tobacco Co. might notice they look a bit different. The company says that the family’s fourth-generation had a more involved role, which led to the more modern box design. Part of that change is actually an omission, this is the first Aladino cigar that does not feature the Aladino painting on the inside of the box.

JRE Tobacco Co.’s cigars are made at its Fábrica de Puros Aladino at Las Lomas Jamastran factory in Honduras.