Aladino Sumatra Debuting at PCA 2023
In 2016, Julio and Justo Eiroa began experimenting with growing Sumatra-seed tobacco in Honduras. Now, JRE Tobacco Co. is nearly ready to start selling a cigar with a Sumatra-seed wrapper from Honduras.
The Aladino Sumatra uses the aforementioned wrapper over an internal blend that is described as “tobacco varieties of undisclosed origin from (the) JRE Tobacco Farm” in Honduras. It will begin shipping this October in a single 6 x 52 size with an MSRP of $16 per cigar.
JRE says that the brand “shines light on a younger side to Aladino. With the fourth generation getting more involved, a more modern play on box design felt like a natural progression for the brand, while keeping the traditional Aladino band and elegant presentation.”
As such, this is the first Aladino cigar that does not have the Aladino image on the inside of the box.
JRE will show off the Aladino Sumatra for retailers at this week’s 2023 PCA Convention & Trade Show in Las Vegas.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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