Casa Fernandez Aniversario Corojo Rebranded as AGANORSA Leaf Aniversario Corojo
The Casa Fernandez Aniversario Corojo will soon be showing up on store shelves with a new name, as it is being rebranded as the AGANORSA Leaf Aniversario Corojo. It’s a change similar to the one that the Aniversario Maduro line underwent over the summer and which began shipping earlier this month, with the boxes and bands getting a new look that will emphasize the AGANORSA Leaf logo while eliminating the Casa Fernandez name.
The line will still be available in four sizes, with some changes from the vitolas that appeared under the Casa Fernandez name:
- AGANORSA Leaf Aniversario Corojo Robusto (5 x 54) — $12.99 (Box of 10, $129.99)
- AGANORSA Leaf Aniversario Corojo Toro (6 x 52) — $13.75 (Box of 10, $137.50)
- AGANORSA Leaf Aniversario Corojo Gran Toro (6 x 58) — $13.75 (Box of 10, $137.50)
- AGANORSA Leaf Aniversario Corojo Lancero (7 1/2 x 40) — $13.75 (Box of 16, $220)
The Toro and Lancero remain as part of the line, while the Robusto is new and the Gran Toro is a new vitola, a thicker option than the previous 6 x 54 toro and 6 x 56 toro gordo, which have been removed from the lineup. All four of the vitolas are box pressed, and yes, you are reading that correctly, the company is using the same MSRP for three of the vitolas, while the robusto is a bit less expensive.
Terence Reilly, vice president of sales and marketing for AGANORSA Leaf, called it “crucial to align our portfolio so that retailers and consumers can easily recognize the AGANORSA Leaf name and logo in the humidor. “Aniversario is an ultra premium cigar and so it was crucial for us to emphasize this is a blend using 100% AGANORSA Leaf if we want to maximize its success.”
The new look AGANORSA Leaf Aniversario Corojo will begin shipping this month.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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