The limited edition lancero in the ADVentura The Conqueror line is on its way back to store shelves, with twice the number of cigars being released compared to the first release.

Known as the Emperor’s Edition, the cigar is a 7 x 40 lancero with a slightly modified blend from the rest of the line. Because of the smaller ring gauge, the ligero in the original blend has been replaced by viso leaves, which adds a layer of specific flavor designed for the profile delivered by the vitola. As for the specifics of the blend, it is made up of an Ecuadorian habano 2000 wrapper, Indonesian Sumatra binder, and fillers from the Dominican Republic and Nicaragua. All of the tobacco used in the blend has been aged for a minimum of seven years.

ADV & McKay Cigars Co. S.R.L. has produced 500 boxes of 20 cigars for the 2020 version, with production handled by Tabacalera William Ventura. Of those 500 boxes, about 350 of them will be heading to the U.S., with the other 150 or so heading to the company’s retailers in Europe and elsewhere, according to Marcel Knobel.

As with the debut release in 2019, pricing is set at $11.50 per cigar, before taxes. It is slated to arrive at U.S. retailers this week.

Images courtesy of Marcel Knobel/ADV & McKay Cigars Co. S.R.L.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.