1502 Cigars Schedules XO for March Release
1502 Cigars’ new annual, limited edition cigar has been in hiding since last summer’s IPCPR Convention & Trade Show, but today the company has announced that the XO is nearly ready to head to retail shelves.
Enrique Sánchez confirmed to halfwheel that the 1502 Cigars XO will make its official debut on March 5 during an event at Wooden Indian Tobacco Shop in Havertown, Penn., before rolling out to other 1502 retailers in the following weeks. To determine when stores receive their allotment, Sánchez is holding what he called an “XO Draft Day” today, with the limited production of 1,502 individually numbered boxes of 10 cigars being divided up amongst existing accounts.
Sánchez said that in the coming week his reps will know how many boxes each store in their territory will be allotted, a number that is the result of each retailer’s history and relationship with 1502. The first group of retailers will also have the cigars by March 5, while the second group will receive them in early April and the third group will get them in late April or early May.
Much of the information about the 1502 Cigars XO is being kept under wraps, though it has been disclosed that Plasencia Cigars S.A. in Nicaragua is producing them and the suggested retail price is $17.75 per stick. This inaugural release will come in a 6 x 50 toro vitola, with each individual cigar bearing a unique serial number. Future releases of the 1502 Cigars XO will come in other sizes.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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