Viva Republica’s Ivy Planned for January

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At this year’s IPCPR Convention & Trade Show, Jason Holly of Viva Republica began approaching certain retailers for a new project called Ivy.

While it’s starting as a singular line, Ivy seems destined to be a sub-brand for Viva Republica. The first release is slated to debut in late January at an event at Casa de Montecristo in Countryside, Ill.

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Ivy will use an Ecuadorian habano wrapper, an Ecuadorian Sumatra binder and Dominican, Nicaraguan and a proprietary filler. Holly told halfwheel that five sizes are already rolled, but one size might be held back when it launches.

Only 100 accounts will carry Ivy at the start.

Like the rest of Viva Republica’s products, Ivy is being rolled at La Aurora in the Dominican Republic and will be distributed by Miami Cigar & Co.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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